The Leading Spanish-Language daily in North Texas

Al Día was created in September 2003. Based in Dallas, Texas, with an average daily circulation of 40,000, is the primary source of information, news and advertising for Spanish-speaking newspaper readers in the Dallas-Fort Worth metropolitan area.

News & sports

Al Día focuses squarely on the interests of the Hispanic reader, with a strong emphasis on practical information and high-impact visuals. Al Día has the largest news staff for a single-market Spanish-language newspaper in the Southwest, delivering the most late-breaking, comprehensive and unrivaled news and sports stories, including expanded sports coverage every Monday in Punto Extra.

Classifieds

Automotriz Cars • Empleos Jobs • Tu nuevo hogar Homes

Whether it's a new job, car, home, apartment, auctions or garage sales, readers find what they need in the most comprehensive local classified section

Online

AlDiaTx.com

Award winning Spanish-language local news website with breaking news, special features, video and audio

Features

tu salud Health Monday

Readers depend on it every week to learn about healthy diets, active lifestyles and reducing the risk of disease

tu dinero Your Money Tuesday

Practical advice for managing money, credit cards, reducing debt and financing a first car or home

tu casa Home & Garden Tuesday

Decorating ideas and loads of tips for improving

the home and garden

tu familia Family Tuesday

From bilingualism to adoption, readers find topics about modern family life that hit home

educación Education Wednesday

Innovative programs from computing and language to arts and music, as well as calendar,

briefs, and the popular teacher and student of the week feature

mujer Style Wednesday

Celebrating the exciting world of fashion, from international influences to the local scene

tu música Music Thursday

This lively section covers the music scene like no other, from norteñas to rock en español, from up and comers to music royalty

famosos Celebrities Friday

Profiles, interviews and all the latest on the stars of movies, music and television

La Vida Entertainment Guide Friday

The premiere guide to everything happening around town. Dining, theatre, music, movies and more, for people on the go that want to make the most of their leisure time

comer y beber Food Saturday

Readers clip and save their favorite recipes and enjoy the latest happenings and tips in the

culinary world

viajes Travel Saturday

Readers stay up to date on the most popular travel destinations near and far

At-A-Glance

• Market - Dallas-Ft. Worth, the 7th largest Hispanic market in the U.S. and the fastest growing among top 10 1

• Buying power - $23.9 billion

• Language - Spanish 2

• Largest circulation- Net circulation of 53,336 for Saturday's weekend edition

and 32,967 average Monday-Friday 3

• Largest reach- With an average readership per issue of 3.5, Al Día's readership is 186,676 for Saturday and 115,385 for M-F 4

• Highest frequency - Daily, Monday through Saturday

• Home delivery - The only Spanish-language daily with home delivery in 5-county area: Dallas, Collin, Denton, Rockwall and Tarrant

• ABC and CAC audited - Third party verification of circulation 5

• Premium distribution - Thousands of distribution points via single copy boxes and retailers

• Most local news and sports - Quality, original, late-breaking with emphasis on practical information

• Award winning - A highly awarded Spanish-language newspaper and website

• Community - Al Día supports hundreds of organizations and events

• Sports and entertainment promotions - Texas Rangers, Dallas Mavericks,FC Dallas and Interliga soccer games, as well as key concerts, movies and much more

• Leading Advertisers - AT&T Wireless, Bank of America, Bank One, Chase Bank, Circuit City, Dillard's, ESPN-Deportes, Foley's, Home Depot, Jack Daniels, JC Penney, Macy's, MetLife, Nextel, SBC, Secure Horizons, Target, Verizon, Wal-Mart, Western Union, Washington Mutual and many more

1 - Synovate Research - 2006 U.S. Hispanic Market Report; Scarborough Multi-Market R2 01'; R2 ‘04 ranked by increase in Hispanic population, ‘01-'04

2 - Synovate Research - 2006 U.S. Hispanic Market Report

3 - Audit Bureau of Circulation audit report for 12 months ended March 31, 2006

4 - 2006 Readership Study conducted by Western Publication Research

5 - Al Día was audited by both the Audit Bureau of Circulation (ABC) and the Certified Audit of Circulations (CAC) for the 12 months ended March 31, 2006; for the 12 months ending March 31, 2007, Al Día will be audited by CAC only.